There are several benefits to doing so, basically all of them derived from the fact that conversations on blogs and social networks add up, not subtract:
- Social proof with photos of your fans = credibility / trust
- Get new Facebook followers from the blog
- Help spread your articles on Facebook
- Improve your search engine rankings with the "Like" button
- Recycle the content you produce on your blog, to give them greater visibility
Read also - Likedin Tools
How to integrate Facebook into your blog?
The 4 essential WordPress plugins:
- Facebook Like Button : with each like, you get a link in the newsfeed of the Facebook profile of the person who has liked you. Good for traffic and good for your rankings
- Facebook Like Box : a social proof widget easy to customize and integrate in the right column of your blog, for example.
- ShareBar : an always visible box to help your readers spread your content on Twitter or Facebook. It is only visible in full article mode (it does not appear on home or category covers)
- Embed Facebook : a wonderful plugin that allows you to bring Facebook objects to your wordpress blog. It works with pages, groups, albums, photos, notes, events, as long as they are public… Awesome!
I leave you an example of the output of the Embed Facebook plugin.
I don't have any more WordPress plugins for Facebook installed on my blog.
What results to expect after integrating Facebook into your blog?
Each blog is a world, but in the case of this one that you are visiting, and after using this tactic for about 3 months, these are the results:
- Facebook is the fourth source of generation of visits to my blog, with about 411 visits sent in the last 30 days (3.3% of traffic received). He is the # 1 referrer of the blog.
- Traffic from Facebook is of the highest quality :
- 10% of the total subscriptions to the newsletter come from this traffic source. The conversion rate is 5.84% to compare with an average of 1.92%, summed total sources of blog traffic
- the conversion rate for long visits (more than 5 minutes) is 28.22% for Facebook traffic versus 15.32% for the entire blog
- the conversion rate for visits with more than 5 page views is 9.73% for Facebook traffic versus 5.05% for the entire blog